It’s a reminder to take a timeout from the bullshit of modern adult life.
was bottled during an incredible apple harvest in Denmark in the summer of 2008. Since then, the world has become a lot busier, louder and more complicated – but taking a timeout from the bullshit never goes out of style.
We are now one of the largest international cider brands in the world. Turns out people everywhere could use a break from the bullshit too.
Less meetings that could've been emails. Less decoding mixed signals. Less apps to manage other apps.
More laughter. More spontaneity. More moments that don’t need to be posted.
Your drink doesn't have to be.